Statistical Analysis

For some organisations our statistical analysis service offers important benefits. We run
multiple statistical engine systems for all sites, providing regular analysis and reporting.

This offers benefits that can be very important for some organisations, enabling them to
judge, for example, which links are working well for them and which should be discontinued,
which parts of the operation are performing well and which are not.

Information includes:

  • how many ‘referrals’ you are receiving from which external links
  • where your hits are coming from geographically, e.g. mapped to international offices or agents
  • the pattern of hits including unique and return visitors, with frequency and interval between visits
  • keyword analysis showing which keywords are working for you and on which engines